Emerald Castle Farms
Backwoods business is back in the ginseng community
Well, the 2018 season is in the books. Thank you all for your support this year. As we move forward to the 2019 growing season and the planting season to follow, I want to remind you all of something I've found to be very important in the ginseng growing community -backwoods business practices. If you've read my book, you get where I'm coming from. If not, here it is. Not everyone is as honest and ethical as you and I are. The ginseng seed and rootlet business is getting popular. It's very much like the guys that get laid off from the factory every fall and strap on a tool belt and start calling themselves a contractor. They do not understand the business part of the business. So, when they find out they can buy material wholesale, they start trying to undercut all the established businesses. They don't realize that they are losing money until they do their taxes and then no one hears about them again.
In the ginseng community, we have a growing number of people who look around and say "Hell I can do that!" and start buying seed and selling it or growing rootlets and pestering their friends to buy from them at cut rate prices. They don't understand the business of the business. All they know is how to get into cliques on social media and make noises like they were in the endzone of a football field. They bad mouth their competition at every opportunity. They are definately never to be trusted even though they pretend to be your friend.
These backwoods business people are found in every aspect of the ginseng community. They are seed sellers, they are rootlet sellers, they are root sellers, and they are dry root buyers. But, they are all the same when it comes to doing business -they believe they get better/bigger/higher by putting other people down. These folks are marginally to completely unethical in their behavior. I've noticed that most of them are also unable to give logical reasons for their opinions or views on certain things. For instance, they cannot tell you why someone who charges more than they do is a cheat or a liar -a position which is completely illogical and ethically problematic. Unless of course one is just trying to trample his/her competition.
As we move into a new year, consider who you do business with. Just as we want our leaders in Washington D.C. to clean up the ethical mess there, we need to clean up the ethical mess in our ginseng community as well. Stop doing business with the unethical backwoods business people. Let them know you won't tollerate unethical practices within our community. Because, until the community comes together, we cannot change the way the model works. We will always be at the whim of others if we don't.
I've been selling ginseng seed and rootlets since 2000. I've been making and selling seeders for growers almost that long. I've been writing articles to help growers and giving free advice over the phone and via email since the beginning. There are only a small handful of us who have been around that long. In the end, you will be better off cutting out the unethical dealers/sellers in the ginseng community -we all will. Do the right thing, do business with people who have been around long enough to trust with your business.
Brad Castle, Phd
FRESH CULTIVATED ginseng root has just become available! -Sold Out for 2018
These are fresh out of the field on their way to the cooler (I'll put up some better pictures shortly). Fresh roots are stored in this unwashed state to prevent spoilage. Excess dirt will be removed before weighing and shipping (some dirt will remain to keep them fresh). These fresh roots are being offered for a limited time in one pound minimum orders at $49.95/lb. If you prefer dry roots, they will be washed, dried, and will available soon for $79.95/ 8 oz or $149.95/lb as soon as they are finished drying. Additional quantity discounts are available. Head over to the Shopping Page to order fresh and pre order dry gisneng.